Glasurit & BASF

About Glasurit

Make the Smart Choice when you need to have your vehicle re-painted!

The Smart Choice

The Glasurit brand has long been considered a worldwide standard for excellence it continues to deliver the productivity and quality demanded by leading collision repair centers and their customers.

90-Line is the best refinish choice available, and we back that up with BASF's VisionPLUS Lifetime Warranty Program, which will guarantee that your repair will always look as good as new.

If you want your car to be repaired using the best technology, and one that helps keep our environment clean, then be sure to ask your collision repair center for Glasurit 90-Line Waterborne Basecoat.

Available in Every Color...

90-Line Waterborne Basecoat is the most advanced coating available in today's market. It's this superior technology that has convinced seventy percent of worldwide OEM car manufacturers to use waterborne basecoat finishes, which means that it's also your best choice when you have your car repaired.

We have close associations with many car manufacturers around the world, which gives us the ability to keep up with the latest color stylings. Glasurit has an extensive database that contains color information from around the globe, with several decades of formulations that can be used by collision shops to ensure a perfect color match and a high quality and durable repair.

Glasurit 90-Line is an award winning technology that has provided the highest quality repairs since it was launched in 1992.


Especially Green.

90-Line will provide you with the highest quality repair available, and by choosing a body shop that uses Glasurit 90-Line you are also choosing to help keep the environment clean. Green products such as 90-Line Waterborne Basecoats emit far fewer VOCs (Volatile Organic Compounds) than their solventborne counterparts. 90-Line meets the most stringent VOC regulations in the world, and lower VOC emissions will help to greatly improve air quality. In fact, over five years, a typical collision center will emit about a ton less Greenhouse Gases by using 90-Line, which helps to significantly reduce your carbon footprint.

A Little History...

In 1888, the enterprising Max Winkelmann founded a lacquers and paints company in Hamburg, Germany. By 1898 he was selling a number of different paints and he realized it would be smart to market all his different products under one name. The name he chose was Glasurit which reflected the enamel-like glaze and hardness of his paint finishes.

That tradition of quality and technology continues today with Glasurit 90-Line Waterborne Basecoat, undoubtedly the best waterborne basecoat system on the market today. The fact that it is used in the production of ultra-luxury cars, such as the Maybach and Rolls Royce, is a testament to the quality of this system and the confidence that these manufacturers have in Glasurit paint.

Ask about 90-Line Waterborne Basecoat.

This bodyshop is showing concern for the environment, its employees and for its customers by choosing the most advanced waterborne technology available... Glasurit 90-Line, The Smart Choice.

About BASF

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa 

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than $62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

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